TrendingIntermediate
Web Publishing
Web Monetization Masterclass
The complete guide to header bidding, AdX access, floor price optimization, and multi-demand monetization for web publishers.
18 min readRead Guide
Publisher Resource Hub
Monetization Guides & Playbooks
In-depth guides written by ad-tech practitioners, not generic content. Learn how to maximize revenue across every publisher format.
All Guides
Learn from the Experts
Each guide covers real-world tactics used by the top-performing publishers in our network.
Intermediate
App Publishing
In-App Advertising Revenue Guide
From mediation setup to rewarded video strategy, everything you need to maximize eCPM on iOS and Android.
22 min readRead Guide
Advanced
Connected TV
CTV Monetization Playbook
Access premium CTV/OTT demand, structure your ad breaks, and reach the $25+ CPMs available in programmatic TV advertising.
15 min readRead Guide
Beginner
Publisher Fundamentals
Understanding CPM, RPM & eCPM
The metrics that matter in programmatic advertising, and how to use them to diagnose and improve your ad revenue.
8 min readRead Guide
TrendingAdvanced
AI & Optimization
AI-Powered Floor Price Optimization
How machine learning determines the right reserve price for every impression, and why it outperforms manual floors.
12 min readRead Guide
Beginner
AdSense & AdX
Growing AdSense Revenue
Proven tactics for maximizing AdSense performance, and recognizing when it's time to upgrade to AdX for 2–4x higher CPMs.
10 min readRead Guide
NewIntermediate
Google AdX
Google AdX Requirements Guide
Traffic thresholds, content requirements, policy rules, and the step-by-step approval process for Google AdX access.
10 min readRead Guide
NewIntermediate
Web Publishing
Header Bidding Explained
How header bidding beats waterfall auctions, why it delivers 20–40% more RPM, and how to implement it correctly.
12 min readRead Guide
NewBeginner
App Publishing
App Monetization Checklist
Complete pre-launch and optimization checklist for iOS and Android publishers, from SDK setup to eCPM maximization.
8 min readRead Guide
NewBeginner
Policy & Compliance
Google Publisher Policy Checklist
A plain-language checklist of Google's content, traffic, and ad implementation policies. Stay compliant and protect your account.
7 min readRead Guide
NewIntermediate
SEO & Traffic
SEO Traffic Growth Playbook
How publishers grow organic traffic that converts to ad revenue, technical SEO, content strategy, and Core Web Vitals fundamentals.
15 min readRead Guide
TrendingBeginner
Publisher Fundamentals
Why Your RPM Is Low
Six proven causes of low publisher RPM and the exact steps to diagnose and fix each one to recover lost ad revenue.
9 min readRead Guide
Free Revenue Audit
Want a Personalized Monetization Review?
Our team reviews your current setup and identifies exactly where revenue is being left on the table.
450+ PublishersGCPP Verified Partners Network30-Day ResultsNo Lock-in