Premium Ad Formats
for Every Screen
Monetize web, mobile, app, and CTV inventory with high-performing ad formats designed to increase RPM, viewability, engagement, and revenue — all managed by Click Dudes.
No setup fees · 14 premium ad formats · Results in 30 days
14+
Ad formats
97%
Fill rate
41%
Avg RPM lift
Desktop
Ad Formats
High-impact placements built for larger screens — maximum visibility, premium demand competition, and consistently strong CPMs across all verticals.
Leaderboard Ad
728×90Top-of-page banner with strong visibility and consistent demand. One of the most universally supported formats across all ad networks.
Best for: News sites, blogs, content publishers
Billboard Ad
970×250Large premium display unit designed for high-impact brand campaigns. Commands premium CPMs from brand advertisers seeking maximum attention.
Best for: Premium publishers, brand-safety inventory
Medium Rectangle
300×250Flexible ad unit for sidebar and in-content monetization. The most widely demanded format across all DSPs with consistently high fill rates.
Best for: Sidebars, in-content placements, all verticals
Half Page Ad
300×600Tall high-viewability unit ideal for premium desktop inventory. Double the height of the Medium Rectangle means stronger brand presence and higher CPMs.
Best for: Long-form content, finance, technology sites
Sticky Sidebar Ad
Persistent sidebar placement that stays visible while users scroll. Continuous viewability throughout the session drives consistently high active view rates.
Best for: Desktop content sites with long scroll depth
In-Content Ad
Native-feeling placement inserted naturally between article content. Readers are engaged in the content flow — higher attention and CTR than sidebar units.
Best for: Articles, editorial content, review sites
Video Display Ad
Rich video placement embedded within page content for higher CPM and brand engagement. Outstream video doesn't require existing video content.
Best for: High-traffic content sites, editorial publishers
Mobile
Ad Formats
Seamless mobile-first placements designed to monetize scrolling behavior without damaging user experience or Core Web Vitals scores.
Mobile Banner
320×50Lightweight mobile banner for consistent fill and clean UX. The most universally supported mobile format — always-on demand from all major DSPs.
Best for: All mobile sites and apps
Mobile Sticky Ad
Bottom sticky placement that remains fixed while users scroll. Persistent visibility throughout the session drives strong viewability rates and consistent CPMs.
Best for: Mobile content sites, news apps, blogs
Interstitial Ad
Full-screen ad experience shown at natural transition moments — page loads, level completions, or article breaks. Highest mobile CPMs when placed correctly.
Best for: Apps, games, multi-page mobile content
Native Mobile Ad
Content-style ad placement that blends naturally into mobile feeds. Matches your app or site's visual language — higher CTR with lower UX friction.
Best for: Feed-based apps, lifestyle content, news
In-Article Ad
Placed inside article content for high engagement and better RPM. Readers are in active reading mode — attention levels are higher than sidebar placements.
Best for: Mobile editorial sites, long-form content
Rewarded Ad
User-initiated ad experience ideal for apps and engagement-based monetization. Users opt in to watch in exchange for in-app rewards — highest completion rates.
Best for: Gaming apps, productivity apps, freemium content
Mobile Video Ad
High-value video placement optimized for mobile screens. Outstream video on mobile delivers 3–5× higher CPMs than display banners with minimal setup.
Best for: Mobile editorial, lifestyle, and sports content
Video & CTV
Ad Formats
The highest-CPM ad formats in digital advertising. Connected TV and video inventory commands premium rates from brand advertisers at $20–55 CPMs.
Pre-Roll Video Ads
Shown before content begins — highest completion rates and brand recall. Ideal for awareness campaigns commanding $18–45 CPM.
CPM Range
$18–45 CPM
Completion
85–95%
Mid-Roll Video Ads
Inserted at natural content breaks for maximum attention. Viewers are already engaged, driving stronger brand impact at premium CPMs.
CPM Range
$22–50 CPM
Completion
88–96%
Post-Roll Video Ads
Plays after content ends — served to highly engaged viewers. Lower volume but strong intent signals and brand safety.
CPM Range
$12–28 CPM
Completion
70–85%
CTV Instream Ads
Full-screen ads delivered into connected TV streaming environments via SSAI. Broadcast-quality experience with living-room context.
CPM Range
$25–55 CPM
Completion
90–98%
Pause Ads
Non-intrusive ads appearing when viewers pause content. High viewability and brand safety with zero disruption to the viewing experience.
CPM Range
$20–40 CPM
Completion
100%
Overlay Ads
Semi-transparent display units overlaid on video content. Viewer-dismissible with strong click-through on relevant in-content messaging.
CPM Range
$8–20 CPM
Completion
View-based
Choose the Right Format
for Your Inventory
Every ad format has a distinct purpose. Use this guide to match the right format to your content type, device mix, and revenue goals.
| Format | Best For | Device | Revenue Potential | UX Impact |
|---|---|---|---|---|
| Display Ads | Brand awareness, general publishers | Web | High | Minimal |
| Native Ads | Content sites, high-engagement traffic | All | High | Minimal |
| Sticky Ads | Long-form content, news, blogs | All | High | Minimal |
| Video Ads | Video content, premium inventory | Web/App | Premium | Moderate |
| Interstitial Ads | Apps, natural transition moments | Mobile | Premium | Noticeable |
| Rewarded Ads | Gaming apps, opt-in monetization | App | Premium | Minimal |
| CTV Ads | Streaming content, brand campaigns | CTV | Premium | Moderate |
AI Chooses the Best
Format for Every Impression
Click Dudes analyzes traffic, device type, content layout, viewability potential, and demand competition to serve the highest-yield ad format for each page and placement — automatically.
Analyzing placement signals and optimizing format selection in real time.
- Selects format per impression, not per page
- Adapts to session depth and scroll behavior
- Reacts to real-time bid competition signals
- Learns your audience patterns over time
Device Detection
Identifies screen size, OS, and connection type in real time to serve the optimal format — banner for mobile, video for desktop, CTV for streaming.
Layout Intelligence
Analyzes your page structure, content length, and scroll depth to recommend the highest-yield ad placement that won't disrupt the reading experience.
Viewability Prediction
Predicts ad viewability before serving — placing formats only in positions with high historical in-view rates to maximize CPM and advertiser satisfaction.
RPM Optimization
Combines device, layout, and viewability signals with real-time demand data to select the format most likely to win the highest bid in every auction.
250+
Active Publishers
and growing daily
+25–40%
Avg RPM Lift
first 90 days
Let's Grow Your Revenue The Right Way
Apply to the Click Dudes network. We review every property individually — if it's a fit, we'll have you live and earning more within 7–14 days.
250+
Active Publishers
+25–40%
Avg RPM Lift
100%
GCPP Verified
7–14 Days
Go-Live Time
100%
GCPP Verified
Google partner status
7–14 Days
Go-Live Time
from approval