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App Monetization

App Monetization Checklist

Complete pre-launch and optimization checklist for iOS and Android publishers, from SDK integration to eCPM maximization.

Pre-Launch Setup
  • Integrate mediation SDK (Google AdMob, MAX, or Prebid Mobile)
  • Configure at least 6–8 demand adapter networks
  • Enable in-app bidding for real-time competition across all adapters
  • Set up separate ad units for each placement and format type
  • Configure GDPR/CCPA consent flows for privacy compliance
  • Test all ad formats on both iOS and Android simulators
Format Selection
  • Rewarded Video, highest eCPM ($8–$25), opt-in format, use at natural reward points
  • Interstitial, high fill ($4–$14 eCPM), show only at natural transition points
  • Rewarded Interstitial, strong hybrid ($5–$16 eCPM), opt-in full-screen
  • Banner, lowest eCPM ($0.50–$2), but 100% fill rate for session-heavy apps
  • Native Ads, matches app design, good for content/utility apps
  • Avoid excessive banner use, it cannibalizes rewarded and interstitial eCPMs
eCPM Optimization
  • Set frequency caps: rewarded video 3–5 impressions/user/day; interstitials 2–3/session
  • A/B test ad placement positions, small changes yield 15–40% eCPM differences
  • Use floor prices per GEO, US/UK/AU floors can be 3–5x higher than global defaults
  • Review mediation waterfall daily; remove adapters with <5% fill and low eCPM
  • Implement user segmentation: VIP/paying users should see fewer ads
  • Monitor session length after ad events, reduce frequency if churn increases
Compliance & Quality
  • Follow Google AdMob program policies for all ad formats
  • Ensure app content is appropriate for all audiences (or use content rating correctly)
  • Do not incentivize users to click ads, rewarded video must reward for viewing, not clicking
  • Maintain app store rating above 3.5 stars, poor reviews correlate with lower eCPM
  • Submit app updates regularly, apps with no updates in 6+ months see demand degradation
  • Set up invalid traffic monitoring alerts in your mediation dashboard
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App Monetization

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